FARMINGTON HILLS, Mich., June 14, 2010 (GLOBE NEWSWIRE) -- Eternal Image, Inc. (the "Company") (OTCBB:ETNL), a public company engaged in the design, manufacturing and marketing of officially licensed memorial products such as caskets, urns, monuments and vaults, today announced that the name of its new division is the New World Gift Company (the "Division"). The intent of Management to form this new Division was first disclosed in a press release dated March 4, 2010. It was disclosed in a press release dated March 10, 2010 that the new Division President will be gift-industry leader Frank Colapinto.

"The name New World Gift Company conveys exactly what this Division is about," said Nick Popravsky, VP Sales and Marketing, Eternal Image. "Just as Eternal Image pioneered a new frontier in offering brand-name burial and cremation products, New World Gift Company will give people fresh and creative choices of gift items to honor the life of a loved one. Retail candles, liturgical candles, memorial prayer cards, and registry books are a few of the products already in development under New World."

The Company has also, via this press release, debuted the logo for New World Gift Company.

The New World Gift Company logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7601

"By their very nature, the products under New World have a shorter development time than caskets and urns and typically move in high volume," said Clint Mytych, President and CEO, Eternal Image. "We expect sales of these new products to contribute significantly to our 2010 financial performance."

About Eternal Image

Eternal Image, incorporated in 2006, is headquartered in Farmington Hills, MI. The company is the first and only manufacturer and marketer of licensed brand image memorial products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball™, STAR TREK®, Precious Moments™, the Vatican Observatory Foundation®, and the Collegiate Licensing Company, as well as pet urns featuring the American Kennel Club™, and Cat Fanciers'™ Association. For more information about EI, visit www.eternalimage.net or call 1-888-6-CASKET.

The Eternal Image logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7602
 

SAFE HARBOR STATEMENT

Statements in this news release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1993 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may", "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential" or "continue" or similar terms or the negative of these terms.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's Registration Statement on Form SB-2, as amended on Form S-1, See www.sec.gov. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events, circumstances or changes in expectations after the date of this report.

The company has no obligation to update these forward-looking statements.