News & Analysis

Winners of the 2011 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications

More than 50 winners of the 2011 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications were announced today by Bulldog Reporter. Winners enter a pantheon of exemplary communications practitioners, and their campaigns will be summarized in the Bulldog Awards Digital/Social Awards Hall of Fame magazine, which is to be published in March 2012 and in Bulldog Reporter's Daily 'Dog online trade journal.

Winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.

This year's Grand Prize Best Use of Digital/Social for a Digital/Social Communications Campaign of the Year was awarded to Denison University, which also won Gold Digital/Social awards for Best Online Newsroom of the Year, Best Use of Digital/Social for Higher Education and a Silver award for Best Microsite or Specialized Website.

Bulldog Reporter publishes the Daily 'Dog online trade journal, the PR/communication industry's largest circulation publication, and is the industry's premier provider of professional development events and materials.

Here is a complete list of the 2011 Bulldog Digital/Social PR Awards Winners:

Best Use of Digital/Social for a Digital/Social Communications Campaign of the Year Grand Prize Awarded to Denison University For

TheDEN

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign Gold

Awarded to Activate Sports & Entertainment and New Jersey Devils For 'Mission Control'

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign Silver

Awarded to Euro RSCG Worldwide PR For

KmartGamer

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign Bronze

Awarded to Rogers & Cowan For

Avon Voices

Best Use of Digital in a B2B Technology Campaign Gold

Awarded to LEWIS PR For

Digital Drives Thought Leadership

Best Use of Digital in a B2B Technology Campaign Silver

Awarded to Bite Communications For

Royal Wedding Rings in Inaugural Coverage

Best Use of Digital in a B2B Technology Campaign Bronze

Awarded to Brodeur Partners For

Corning's Day Made of Glass Goes Viral

Best Blog for an Agency/Consultancy Gold

Awarded to Hellerman Baretz Communications For

Sound Bites Blog "Little Blog, Big Ideas"

Best Blog for an Agency/Consultancy Silver

Awarded to marlo marketing/communications For

m.blog by marlo marketing/communications

Best Blog for an Agency/Consultancy Bronze

Awarded to M Booth For

FWD Thinking Takes M Booth Forward Digitally

Best Blog (Company/Organization) Gold

Awarded to Hellerman Baretz Communications For Cutting through the Legal Blogosphere with Bracewell & Giuliani LLP's Basis Points Blog

Best Blog (Company/Organization) Silver

Awarded to Scholastic Inc. For

On Our Minds @ Scholastic

Best Blog (Company/Organization) Bronze

Awarded to Princess Cruises For

50 Essential Experiences: The Travel Bucket List Blog

Best Crisis Response Gold

Awarded to Con Edison For

Response to Hurricane Irene

Best Crisis Response Silver

Awarded to Kaplow and Skype For

Skype & the Pre-Christmas Outage

Best Crisis Response Bronze

Awarded to Navy Federal Credit Union For

Navy Federal Supports Military During Crisis

Digitally/Socially Engaged Brand of the Year Gold

Awarded to Activate Sports & Entertainment and New Jersey Devils For 'Mission Control'

Digitally/Socially Engaged Brand of the Year Silver

Awarded to Mullen

For

Century 21 Buys Virtual Real Estate

Digitally/Socially Engaged Brand of the Year Bronze

Awarded to Kaplow

For

Baby Phat Builds Consumer Base via SM

Digital/Social Communications Campaign of the Year Gold

Awarded to French/West/Vaughan

For

Next Blue by Wrangler

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign Gold

Awarded to Weber Shandwick & MilkPEP For

Got Milk? Breakfast BlogHer Prgm

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign Silver

Awarded to Weber Shandwick & MilkPEP For

Modern Family Got Milk?

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign Bronze

Awarded to General Mills/Coyne PR For

Honey Nut Cheerios 'America's Favorite Cereal'

Best Online Employee Communications Gold

Awarded to MWW Group For

JetBlue's Flight Plan for the Future

Best Online Employee Communications Silver

Awarded to Pfizer

For

Pfizer Connect, Educate & Listen

Best Organizational E-Newsletter, External Gold

Awarded to Coyne Public Relations For

Coyne PR Hotsheet

Best Organizational E-Newsletter, External Silver

Awarded to M Booth For

"word" - M Booth's monthly Trend Letter

Best Organizational E-Newsletter, External Bronze

Awarded to Hunter PR For

Hunter Public Relations-The 511 Newsletter

Best Online Newsroom of the Year Gold

Awarded to Denison University For

TheDEN

Best Online Newsroom of the Year Silver

Awarded to Cisco

For

"The Network: Cisco's Technology News Site."

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility Gold

Awarded to Hunter Public Relations For

Apple & Eve Fruitables School Music Mash-Up

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility Silver

Awarded to AIDS Healthcare Foundation For AHF Wins Members Project

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility Bronze

Awarded to The Foundation for Eye Health Awareness and Weber Shandwick For

Make a Spectacle of Yourself

Best Use of Digital/Social for a Consumer Technology Campaign Gold

Awarded to Euro RSCG Worldwide PR For

Sears Blue Blogger Crew-Consumer Electronics

Best Use of Digital/Social for a Consumer Technology Campaign Silver

Awarded to Padilla Speer Beardsley, Inc For

Memorex is Streaming Live!

Best Use of Digital/Social for a Consumer Technology Campaign Bronze

Awarded to "Richards Partners" For

"FRAM Blogger Junket."

Best Use of Digital/Social for Higher Education Marketing Gold

Awarded to Denison University For

TheDEN

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign Gold

Awarded to Waggener Edstrom For

Shire's Gaucher Disease Awareness Month

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign Silver

Awarded to Hager Sharp Inc. For

Best Bones Forever! Let's Dance Contest

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign Bronze

Awarded to The Foundation for Eye Health Awareness and Weber Shandwick For

Make a Spectacle of Yourself

Best Microsite or Specialized Website Gold

Awarded to Ruder Finn/RFI Studios For

Mountain Dew Throwback Shack

Best Microsite or Specialized Website Silver

Awarded to Denison University For

TheDEN

Best Microsite or Specialized Website Bronze

Awarded to M Booth For

Ameda "I Breastfeed Because" Campaign

Best Use of Digital/Social in a Public Affairs/Awareness Campaign Gold

Awarded to Euro RSCG Worldwide PR For

Campaign Money Watch

Best Use of Digital/Social in a Public Affairs/Awareness Campaign Silver

Awarded to Weber Shandwick For

Sharing the Army Strong Story

Best Use of Digital/Social in a Public Affairs/Awareness Campaign Bronze

Awarded to Euro RSCG Worldwide PR For

The French Will Never Forget 9/11

Best Use of Search Engine Optimization in a Campaign Gold

Awarded to LEWIS PR For

SEO Drives Competitive Positioning

Best Online/Social Media Community of the Year Gold

Awarded to M Booth For

Ameda "I Breastfeed Because" Campaign

Best Online/Social Media Community of the Year Silver

Awarded to General Mills/Coyne Public Relations For

MGCheerios on Twitter

Best Online/Social Media Community of the Year Bronze

Awarded to French/West/Vaughan

For

Wrangler Western

Best Social Network Messaging Strategy Gold

Awarded to Allways Integrated Marketing For

DrinkNeuro

Best Use of Digital/Social for a Travel/Hospitality Campaign Gold

Awarded to Princess Cruises For 50 Essential Experiences: The Travel Bucket List Blog

Best Use of Digital/Social for a Travel/Hospitality Campaign Silver

Awarded to Weber Shandwick For

Omni Hotels & Resorts Family Travel Skype Media Tour

Best Use of Video in a Digital/Social Environment Gold

Awarded to NVIDIA

For

NVIDIA Tegra 3 Demo Turns to Video Gold

Best Use of Video in a Digital/Social Environment Silver

Awarded to Paine PR/Citizen Paine For

Power Those Who Protect Us

Best Use of Video in a Digital/Social Environment Bronze

Awarded to Padilla Speer Beardsley, Inc For

Memorex is Streaming Live!

Download a PDF of the winners

Please note that awards were not given in categories or at category levels for which judges determined no qualified winner.

Contact:
Jacques Gautreaux
V.P., C.O.O.
Email Contact 

SOURCE: Bulldog Reporter