Geomentum Appoints Lisa Bradner As President - Quick Facts
(RTTNews) - Thursday, Geomentum, a unit of IPG's Mediabrands (IPG) appointed Lisa Bradner as President. Bradner, the former Vice President/Principal Analyst at Forrester Research joins Geomentum to build the agency's account management and consulting capabilities as the company undergoes rapid expansion in client categories such as restaurant, retail, and banking.
As the President of Geomentum, Bradner will lead the end-to-end strategic development and client management capabilities across the agency's entire account portfolio. She brings more than 20 years of consumer marketing, new product, and business development experience to Geomentum's marketing clients.
Bradner joins Geomentum from Forrester Research, where she worked with Chief Marketing Officers across the United States, consulting on digital integration, media mix and brand metrics. Bradner's area of expertise is helping clients create and deliver compelling brand experiences that drive brand engagement and loyalty in a world of fragmented media and new marketing channels.
IPG is currently trading at $8.82, up $0.57 or 6.91%, on a volume of 12.16 million shares on the NYSE.
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