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News & Analysis

AllDigital Cracks the Code for High-Quality Android Streaming

March 13, 2012, Tuesday, 18:01 GMT | 14:01 EST | 22:31 IST | 01:01 SGT
Contributed by PR Newswire

IRVINE, Calif., March 13, 2012 /PRNewswire/ -- According to Gartner, Google's Android OS captured over 50% market share of all smartphone sales worldwide in the 3rd quarter of 2011. By any measurement, this revolutionary platform has been a tremendous success in the enterprise and with the global consumer base.

Streaming a high-quality live event across the increasingly fragmented Android marketplace on OS revisions, such as Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb and Ice Cream Sandwich, requires significant resources and expertise. Adding to the complexity, enterprises and consumers own smartphones and tablet devices from multiple manufacturers who often utilize a custom Android OS variant. Network connectivity, such as 3G, 4G and Wi-Fi, as well as device-specific hardware characteristics, such as CPU, GPU and screen resolution, further serve to fragment the Android OS marketplace. Collectively, these realities significantly reduce the ability of content owners and enterprises to stream a high-quality live event across the broadest possible array of the Android "Device – OS Matrix."

A common approach to broadcasting live streaming media to devices, "adaptive bit rate" or ABR, involves offering multiple variants of the same feed to playback on devices. This mechanism allows for dynamic bitrate selection depending on the immediately available bitrate. ABR focuses on bits, not device characteristics; this excludes coverage of multiple components of the Android Device – OS Matrix and ignores changing network conditions. In addition, more bandwidth is often used than is necessary. The viewer experience can be significantly degraded on certain devices, and picture and audio quality is often not optimally delivered.

After extensive research and development, AllDigital, Inc. believes that it has "cracked the code" for live streaming to this virtual maze of Android devices and configurations, utilizing an intelligent, forward-thinking switching mechanism.

Introducing AllDigital MobileSBR™

MobileSBRutilizes a custom decision matrix at application startup, determining and selecting the optimal stream depending on OS version, hardware profile, display capability and network bitrate. This provides a consistent high-quality experience not limited to a single set of bitrates as per ABR delivery. Additionally, MobileSBR can be tailored to specific content owner or enterprise business rules, enabling intelligent stream switching under given playback and device scenarios.

"Our team struggled tremendously with the current landscape and methodologies related to providing high-quality streaming across the highly fragmented Android community," said Paul Summers, CEO. "After many a late night, we are very proud to share some of our recent discoveries and product innovations with our clients and key prospects."

"At AEG, it's essential that our clients experience the absolute best quality for live events such as concerts, live sports, financial conferences and other large-scale opportunities," said John Petrocelli, Vice President, Sales and Business Development at AEG Digital Media. "We are excited about the prospects for MobileSBR and how that might help increase consumer and enterprise excitement around the Android ecosystem."

MobileSBRstreaming packages start at $500.00 per month. Native application or generic Adobe Air SDKs are available for an additional setup and license fee.

To see this demo in action, please visit, where you can download a free demo app to your favorite Android device.

Copyright © 2012. AllDigital Holdings, Inc. (OTCBB: ADGL). All rights reserved. All marks are the property of their respective holders. 

Forward Looking Statements

This release may contain forward-looking statements as well as historical information. Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause AllDigital's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks and uncertainties include, without limitation, the risks that content owners, media distributors, and enterprises will not use AllDigital's MobileSBR™ product in significant volumes and that, even if content owners, media distributors and enterprises initially use AllDigital's MobileSBR™ product, revenues, usage or other gains will be less than projected and, as a result, use will decrease or be discontinued. In addition, other risks are identified in AllDigital's filings with the SEC (under the name AllDigital Holdings, Inc.). Such forward-looking statements speak only as of the date of this release. AllDigital expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in AllDigital's expectations or results or any change in events.

About AllDigital, Inc.

AllDigital offers secure digital broadcasting solutions across multiple devices including mobile, desktop and digital television. Global media and entertainment, enterprise, and organizations (such as government, faith-based groups and others) have leveraged from our connected device technology to get to market faster, more efficiently. Our enterprise grade solutions include SocialMedia Pro (brand and distribute digital media content via Facebook), Broadcast (radio, television, and VoD solutions), Media i/o (origin cloud storage and transit), and Professional Services (custom app development, digital workflow design, and more).

Contact Information:

Press Contact: 
Kim Troxel, Director of Marketing


Phone: 949.250.0701
/ Fax: 949.250.0730

SOURCE AllDigital, Inc.