• US stock market daily report (July 13, 2015, Monday)

    An online shopping war has begun that could be highly advantageous for consumers.

    Last week, Amazon.com Inc. (AMZN-Nasdaq) announced plans for a new 'Prime Day' to offer sales as often as every 10 minutes. Amazon expects to bury Black Friday sales with the new offering as the day would be "filled with more deals than Black Friday." The new program is in celebration of Amazons 20th anniversary.

    Amazon charges a $99 membership fee for Amazon Prime but is offering Prime membership free for 30 days, allowing customers to take advantage of the huge sales day.

    In a blog post on Monday, president and CEO of Walmart.com Fernando Madeira said Walmart Stores Inc. (WMT-NYSE) will be launching its own July 15th sales extravaganza online that will offer "thousands of great deals" and "special atomic deals." After Wednesday, sales are set to continue for 90 days as the retail giant goes after Amazons special day.

    The blog from Madeira was clearly aimed at rival Amazon with a banner flashing - "No Admission Fee. You shouldn't have to pay $100 to get great deals."

    Madeira said, "The idea of asking customers to pay extra in order to save money just doesn't add up to us. " - in reference to the fee Amazon charges for Prime membership.

    Additional moves Walmart is making to compete with Prime is by cutting its $50 minimum purchase for free shipping to $35, the same as Amazon's free shipping option.

    Let the online sales wars begin! Consumers will be waiting in line.

    Contributed by Millennium Traders
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