Decoding the Risk factor in Stock Investment

It is a well-known fact that most of the people stay away from stock investment simply because they feel it's too risky. To some extent this assumption is true. There is a certain amount of risk involved in the stock investment. At the same time, there are means available to reduce it. In India, investment in shares has given an average return of 24% (Tax-Free, if held more than 1 year). Even popular mediums like Mutual Funds, ELSS, Fixed Deposits don't give such handsome returns. Then is fair to not benefit from the most dynamic investment medium only because it is risky? Instead of getting bogged down by hearsay, a smart investor will try to understand and analyse the risk-factor involved in the stock investment and find a way to avoid it.

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