Amazon Prime Day is an online shopping festival when the considered biggest shopping sales held on the Amazon e-commerce platform happens. This event is considered to be Amazon's annual festival held in July, expected to fall on Tuesday, the second week of July 2020.


Although Amazon has not announced the official Amazon Prime Day date, however, a new report by CNBC shows that Amazon Prime Day 2020 will likely occur in October due to the huge impact of the Covid-19 pandemic. The internal Amazon e-mail, first reported by Business Insider (subscription required), announces sellers to keep the week of October 5 as a placeholder date for Amazon Prime Day promotions. Therefore, the actual Amazon Prime Day date is still unknown, depends mostly on the current situation of the epidemic. Therefore, to keep up to date with this holiday, you need to subscribe to Amazon news to follow.


At Amazon, this sale season in the US is sometimes bigger than Black Friday. It's for customers who shop on Amazon, and also for new customers. The discount items are diverse and rich from electronics, appliances, technology to fashion, perfumes, cosmetics ... all are reduced. Time lasts not long, only about 30 hours, in July.


The special feature of this holiday is that there is a sale every 5 minutes, with a super hot discount for the best quality products that customers cannot find on other occasions, increasing the purchase volume as the highest one of the year at Amazon.


One more great thing is preferential packages and promotions will be announced before the start date to allow "hunting" deals. Amazon allows customers to know Prime offers in advance in order to attract and look forward to the event.


The first Amazon Prime Day was celebrated in the U.S., UK, Spain, Japan, Italy, Germany, France, Canada, and Austria. Last year, in 2019, Amazon Prime deals were extended to hold in 18 countries including the United States, United Kingdom, United Arab Emirates, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, India, Germany, Austria, France, China, Canada, Belgium, and Australia.

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